About the project

Authors

Aleksei writes about industry, manufacturing and technology — subjects he works with every day. Tatyana writes about negotiations, marketing, pricing and customer behavior. Their work is published in two independent author columns.

Aleksei Demenok

industry · manufacturing

Aleksei Demenok

Second generation in a family industrial business

Has worked in industrial business for more than twenty years: pigments, coating-quality-control equipment and flavour-and-fragrance manufacturing. Writes about supply chains, manufacturing and technology.

What the column is about

  • Industry
  • Supply chains
  • Manufacturing
  • Technology
More about the author →
Tatyana Demenok

negotiations · marketing · e-commerce

Tatyana Demenok

Business development · negotiations · marketing

A leader and entrepreneur at the intersection of fashion-tech, e-commerce and strategic marketing. Writes about negotiations, pricing, brands and customer behavior from the practice of launches, deals and her own P&L.

What the column is about

  • Negotiations
  • Strategic marketing
  • E-commerce and marketplaces
  • Customer behavior
More about the author →